We've been keeping this one close to our chests for a while now, and we are so excited to finally share it with you.
After five incredible years of building Lucy Pastorelli from the ground up here in the UK, we are officially launching in the United States.
This is one of the biggest milestones in our journey so far and if you're a US-based nail tech who has been following along (or ordering from us despite the shipping and import fees we see you, and we love you for it), this announcement is for you.
A Little Background on How We Got Here
Lucy Pastorelli started five years ago with a clear mission: to create nail products that professional nail technicians could genuinely rely on. Over the years, we've grown a loyal community of nail techs across the UK who trust our products, share their work, and continue to push the standard of the industry forward.
But something else happened along the way that we didn't fully anticipate: our products started finding their way across the Atlantic.
US nail techs began discovering the brand, placing international orders, and showing us the most incredible work. And while we were so pleased by the response, we knew the experience wasn't ideal. International shipping fees, delays at customs, import taxes… it all added up, and it wasn't the seamless experience our US customers deserved.
Why We're Launching in the US Now
Quite simply? The demand has been there for a long time, and we've been working hard behind the scenes to make sure we could meet it properly.
Launching in the US isn't something we wanted to rush. We wanted to do it right with local fulfillment, competitive shipping, and no more nasty surprises at the border. Our US customers should have the same smooth, reliable experience that our UK community has come to expect, and now they will.
What This Means for US Nail Techs
If you're based in the US, here's what changes for you:
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No more international shipping fees - orders fulfilled domestically, the way it should be
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No more customs delays - your products arrive when you need them
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No more import taxes - what you see is what you pay
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The same professional-grade products that UK nail techs have trusted for five years
Whether you're a solo nail tech running a home studio, an educator training the next generation, or a salon owner stocking up for your team, Lucy Pastorelli is now easier to order than ever before.
This Is Just the Beginning
Expanding into the US market is something we've dreamed about since the very early days of this business. To finally be here, to officially say we are a US brand as much as we are a UK brand, genuinely means the world to us.
We are so proud of what this community has built together, and we cannot wait to grow it further with our US nail tech family.
The best is absolutely yet to come. Stay tuned there's a lot more to look forward to.
Ready to shop? Browse our full range and enjoy fast US shipping today.